Situation
Boqueria is an 11-location Spanish tapas group operating across seven US metros since 2006. The restaurants already ran at capacity most nights — but private events, a high-margin channel with real spare room on off-peak nights, was underused relative to the brand's scale.
The focus of the engagement
The focus of the engagement centred on turning private dining into a bookable, actively marketed revenue channel across all 11 locations, alongside making the existing paid media budget work harder rather than simply spending more.
The verified result
Private-events revenue grew +73% year over year ($2.09M → $3.61M, full-year 2024 → 2025, Tripleseat), on 1,409 events (+37%) serving 38,125 guests (+57%). Paid reach grew +49% (16.8M → 25.0M impressions) on essentially flat spend (+10%), with clicks up +29%.