+12% same-store net sales Two Boots · New York pizza, since 1987 Measured in Toast POS, year over year Read the case study
Marketing leadership,
measured in revenue.
Fractional CMO for owner-led businesses: hospitality groups, professional firms and independent brands. I own the strategy, deploy AI across every channel and drive growth you can count in dollars, without the full-time cost.
- +12%
- Two Bootssame-store net sales
- 4.3×
- YYZ Laworganic search clicks
- +73%
- Boqueriaprivate-events revenue
- +69%
- Paperchasewebsite visits
Each result is measured in the client’s own system. The period is shown with each one below.
The record.
Four results from four kinds of business. Each one is measured in the client’s own system, over the period shown.
4.3× organic search clicks YYZ Law · Aviation and travel law, Toronto Measured in Google Search Console, over three years Read the case study
+73% private-events revenue Boqueria · Spanish tapas, multi-city US Measured in Tripleseat, year over year Read the case study
+69% website visits Paperchase · Accounting and CFO advisory, NYC and London Measured in GA4, year over year Read the case study
End-to-end marketing leadership.
One senior marketer across strategy, channels and systems, for hospitality groups, professional firms and independent brands.
Fractional CMO
Embedded senior marketing leadership for growth-stage brands. I own your entire marketing function — from quarterly strategy to weekly execution — without the full-time cost.
Marketing consulting & growth strategy
Channel mix, budget allocation, funnel architecture, team structure, and CRM systems — all built around your specific revenue targets and brand positioning.
AI systems & implementation
Deploying AI across content, creative, email, analytics, and automation — giving your brand an unfair competitive advantage at a fraction of the traditional cost.
Marketing systems & automation
CRM, lifecycle automation, attribution and tracking, and reporting dashboards — the infrastructure that turns demand into booked revenue and tells you what’s working.
Hi, I’m Saad.
I’m a Toronto-based marketer who’s co-founded and run digital agencies — so I know the execution side cold and exactly how to direct it. I’ve led marketing for 40+ brands across hospitality, independent businesses, and growth sectors in NYC and Toronto, with enterprise experience at Unilever and Samsung.
As your fractional CMO, I embed inside your business, own the strategy, and bring AI-powered execution to every channel. No agency markups, no handoffs — just senior leadership accountable to your revenue.
- About five hours a week
- $2,000 a month
- Three-month minimum
- 40+
- brands led
- 15 years
- in marketing
- Toronto + NYC
- where I work
- Unilever and Samsung
- enterprise experience
Let’s see if we’re a fit.
Fractional CMO engagements are limited. Tell me your biggest marketing challenge and I’ll reply within 24 hours.
Prefer to write first.
Send a few details and I’ll reply within 24 hours.