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AI visibility audit for restaurants

An AI visibility audit for restaurants checks what AI assistants say when a diner asks them where to eat.

The assistants are ChatGPT, Google’s Gemini and Perplexity. The audit records whether each one names your restaurants and whether it has the hours, the menu and the location right. It also records the websites each answer relied on.

The audit is written for owners of restaurant groups, and each location is checked on its own.

The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.

A diner types a question into ChatGPT, Gemini or Perplexity:

“Which Thai restaurant near Bay and King can seat ten people on a Friday night?”

The assistant writes back with something like this:

Here are three restaurants to consider.

  1. A competing restaurant Described as having a private room for groups.
  2. A second competing restaurant Described from its page on a review website.
  3. Your restaurant Described as open for lunch only.

Websites linked in the answer: a review website, a business listing, the first restaurant’s website.

The audit records three things from every answer:

  1. Which restaurants are named, and in what order.
  2. What the answer says about your restaurant, and whether it is correct. In this illustration the restaurant has served dinner for two years.
  3. Which websites the answer links to, and whether your own website is one of them. In this illustration it is not.
This is an illustration. The question, the restaurants and the answer are invented to show what the audit records, and no real restaurant is described.

Restaurant AI visibility is checked one location at a time

For each location we write questions that name the neighbourhood, the nearest intersection or the postal code. Others ask about a service such as catering or about a time of day, and one asks for reviews of the restaurant by name.

  • “Where can I take eight people for dinner in Yorkville on a Saturday?”
  • “What is a good place for lunch near Bay and King?”
  • “Which restaurants near 10014 serve brunch?”
  • “Who caters an office lunch for fifty people in Midtown?”
  • “Where can I get dinner after ten at night near Union Square?”
  • “[Restaurant name] New York reviews”

What the report marks for a restaurant

  • A menu or prices that a machine cannot read as text.
  • Hours, an address or a phone number that differ between the website, the Google Business Profile and the directory listings.
  • The route an answer gives a diner who wants to order, and whether it leads to the restaurant’s own website.
  • What each assistant says when it is asked for reviews of the restaurant by name.

Where the answers come from

Yext studied 6.8 million sources cited in AI answers in July and August 2025. For food service, business listings were the largest group at 41.6% of the sources cited. Reviews and social media made up 13.3%, the highest share of the four industries in the study.

In a Nielsen survey for Reputation in August 2025, 20% of consumers in the United States said they use AI assistants such as ChatGPT to research restaurants and bars. Google Search was the most used source at 56%. The survey covered 763 consumers.

What an AI visibility audit for restaurants checks

Each step leaves a record for each location, so every finding in the report points to the saved answer it came from.

The questions
They are written for each location in a diner’s words. Most give a neighbourhood, an intersection or a postal code and do not name the restaurant.
The three assistants
Each question goes to ChatGPT, Gemini and Perplexity with web search switched on. Every answer is saved word for word with its date.
Whether the restaurant is named
We record whether the location appears in each answer and where it sits in the list. An assistant sometimes asks a question back, and those replies are counted separately.
Which restaurants are named instead
We list the competing restaurants the assistants name, with the number of answers each one appears in.
Hours, menu and location
We read what each assistant says about the restaurant and mark each detail that is wrong or out of date.
The websites each answer cites
We record the websites each answer links to, including review websites and delivery platforms. We note whether the restaurant’s own website is one of them.
Each location’s own sources
We then check the website, the menu, the Google Business Profile, the reviews and the directory listings for the location against what the assistants said.
What was not checked
Some review and social websites block automated reading. The report lists those as not collected and does not estimate what they say.

The free review and the full audit

A group starts with the free review, and the full audit that follows is paid work at a fixed price of $1,500 for one location.

Free first review

You send a short form. Saad Afsar reads it and reviews the business himself.

  • A short written review of what AI assistants say about your business today
  • The first things to fix, in order of importance

The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.

Free

No obligation.

Request the free review

Full audit

The full audit is the complete record of what the assistants say, with a check of the sources behind the answers.

  • The full set of buyer questions, put to ChatGPT, Gemini and Perplexity
  • Every answer saved word for word, with its date and the websites it linked to
  • The count of answers that name your business, and the competitors named in its place
  • Each statement about your business that is wrong or out of date
  • A check of your website, Google Business Profile, reviews and directory listings
  • A written list of fixes in order of importance
  • A note of anything that could not be checked

$1,500

One location. $400 for each additional one.

Request the full audit

How the work continues after the audit

The audit ends with a written list of fixes. Your own team or your agency can carry them out from the report.

Some owners prefer one person to carry out the fixes and lead the rest of the marketing. That is a fractional CMO engagement with Saad Afsar, and the standard terms are listed here.

If the engagement starts within 30 days of the audit, the $1,500 audit fee is credited toward the first month.

Saad has 15 years of marketing experience. He has led marketing for 40+ brands and has enterprise experience at Unilever and Samsung.

Rate
$100 an hour
Standard engagement
$2,000 a month
Time
About five hours a week
Minimum term
Three months

Results from marketing engagements with restaurant groups

These are sales and marketing results measured in each client’s own system, and none of them is a result of an AI visibility audit.

  • Two Boots New York pizza, since 1987 +12% same-store net salesyear over year · Toast POS
  • Boqueria Spanish tapas, multi-city US +73% private-events revenueyear over year · Tripleseat
  • Da Andrea Northern Italian, West Village NYC 2.78× clicks from Instagram to the websiteyear over year · Facebook and Instagram reporting

Questions and answers

What is an AI visibility audit for a restaurant?

It is a check of what AI assistants say when a diner asks them where to eat. The audit records whether ChatGPT, Gemini and Perplexity name the restaurant and whether they have its hours, menu and location right. It also records the websites each answer relied on, and it ends with a list of fixes in order of importance.

We have several locations. Is each one checked?

Yes. The questions are written for each location’s neighbourhood, so each location has its own set of answers.

Does the audit cover review websites and delivery platforms?

The audit records every website the assistants link to, including review websites and delivery platforms. It also checks that the hours, address and phone number match on the restaurant’s website, its Google Business Profile and its directory listings. Some review and social websites block automated reading, and the report lists those as not collected.

Can the audit guarantee that an assistant will recommend our restaurants?

No. Each company decides what its own assistant says, and nobody outside the company can set that. The audit shows what the assistants say now and which websites they relied on. The fixes are made to those sources.

What does the full audit cost?

The full audit costs $1,500 for one location and $400 for each additional location. If a fractional CMO engagement starts within 30 days of the audit, the $1,500 is credited toward the first month.

How long does the first review take?

The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.

Request the free review

Send the details in the form. Saad Afsar reads each request himself.

The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.

To ask for the full audit as well, tick the box in the form.

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