An AI visibility audit for hotels and hospitality groups checks what AI assistants say when a traveller asks them where to stay.
The assistants are ChatGPT, Google’s Gemini and Perplexity. The audit records whether each one names your property and whether it has the rooms, the facilities and the policies right. It also records the websites each answer relied on.
The audit is written for owners and operators of independent hotels and hospitality groups. A group’s restaurant, bar or event space is checked with its own questions.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
A traveller types a question into ChatGPT, Gemini or Perplexity:
“Which independent hotel in downtown Toronto has parking and takes dogs?”
The assistant writes back with something like this:
Here are three hotels to consider.
Websites linked in the answer: two booking websites, a travel article.
The audit records three things from every answer:
We write the questions the way a traveller would ask them. Most give a place and something the traveller needs, such as parking, a meeting room or a late check-in, and one asks for reviews of the hotel by name.
Cloudbeds put 810 requests for hotel recommendations to AI assistants across six destinations. Online travel agencies, which are the booking websites, accounted for 55.3% of the sources cited. Hotels’ own websites accounted for 13.6%.
In SiteMinder’s survey of 12,000 travellers in 14 countries, 4% said they begin their hotel research with an AI tool, up from 1% a year earlier. A further 26% begin on a booking website and 21% on a search engine.
Each step leaves a record for each property, so every finding in the report points to the saved answer it came from.
A hotel or a group starts with the free review, and the full audit that follows is paid work at a fixed price of $1,500 for one location.
You send a short form. Saad Afsar reads it and reviews the business himself.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
The full audit is the complete record of what the assistants say, with a check of the sources behind the answers.
The audit ends with a written list of fixes. Your own team or your agency can carry them out from the report.
Some owners prefer one person to carry out the fixes and lead the rest of the marketing. That is a fractional CMO engagement with Saad Afsar, and the standard terms are listed here.
If the engagement starts within 30 days of the audit, the $1,500 audit fee is credited toward the first month.
Saad has 15 years of marketing experience. He has led marketing for 40+ brands and has enterprise experience at Unilever and Samsung.
Firefly’s published hospitality results come from restaurant groups. They are sales and marketing results measured in each client’s own system, and none of them is a result of an AI visibility audit.
It is a check of what AI assistants say when a traveller asks them where to stay. The audit records whether ChatGPT, Gemini and Perplexity name the hotel and whether they have its rooms, facilities and policies right. It also records the websites each answer relied on, and it ends with a list of fixes in order of importance.
Yes. The audit records every website each answer links to, and it notes whether the hotel’s own website is one of them.
Yes. They are checked with their own questions, because a traveller and a local diner ask an assistant different things.
No. Each company decides what its own assistant says, and nobody outside the company can set that. The audit shows what the assistants say now and which websites they relied on. The fixes are made to those sources.
The full audit costs $1,500 for one location and $400 for each additional location. If a fractional CMO engagement starts within 30 days of the audit, the $1,500 is credited toward the first month.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
Send the details in the form. Saad Afsar reads each request himself.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
To ask for the full audit as well, tick the box in the form.