An AI visibility audit for law firms checks what AI assistants say when someone asks them to recommend a lawyer.
The assistants are ChatGPT, Google’s Gemini and Perplexity. The audit records whether each one names the firm and whether it has the practice areas, the lawyers and the offices right. It also records the websites each answer relied on.
The same work is also sold as AEO for law firms. AEO is short for answer engine optimization.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
Someone with a legal problem types a question into ChatGPT, Gemini or Perplexity:
“Who is a good employment lawyer in Toronto for a company with thirty staff?”
The assistant writes back with something like this:
Here are three firms to consider.
Websites linked in the answer: the first firm’s website, a lawyer directory, a news article.
The audit records three things from every answer:
We write the questions the way a client would ask them. Most give a practice area or a problem and a place, and one asks for reviews of the firm by name.
Lawyer advertising is regulated. The Law Society of Ontario requires a lawyer’s marketing to be true, accurate and verifiable, and not misleading. The American Bar Association’s model rule bars a false or misleading communication about a lawyer’s services, and each state bar sets its own rules.
The fixes recommended for a firm’s website and listings are written to comply with those rules, and the firm’s own compliance review decides what is published.
Google states that a page needs no special markup to appear as a supporting link in its AI answers. The page must be indexed and eligible to appear in Google Search with a snippet.
Each step leaves a record, so every finding in the report points to the saved answer it came from.
A firm starts with the free review, and the full audit that follows is paid work at a fixed price of $1,500 for one location.
You send a short form. Saad Afsar reads it and reviews the business himself.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
The full audit is the complete record of what the assistants say, with a check of the sources behind the answers.
The audit ends with a written list of fixes. Your own team or your agency can carry them out from the report.
Some owners prefer one person to carry out the fixes and lead the rest of the marketing. That is a fractional CMO engagement with Saad Afsar, and the standard terms are listed here.
If the engagement starts within 30 days of the audit, the $1,500 audit fee is credited toward the first month.
Saad has 15 years of marketing experience. He has led marketing for 40+ brands and has enterprise experience at Unilever and Samsung.
These are search and website results measured in each client’s own system, and neither is a result of an AI visibility audit.
It is a check of what AI assistants say when someone asks them to recommend a lawyer. The audit records whether ChatGPT, Gemini and Perplexity name the firm and whether they describe it correctly. It also records the websites each answer relied on, and it ends with a list of fixes in order of importance.
Yes. AEO is short for answer engine optimization. People use that term, and the term GEO, for the work of being named and described correctly in the answers AI assistants write.
The fixes are written to comply with the rules a firm works under. In Ontario those are the Law Society of Ontario’s rules, and in the United States they are the rules of the state bar. The firm’s own compliance review decides what is published.
No. Each company decides what its own assistant says, and nobody outside the company can set that. The audit shows what the assistants say now and which websites they relied on. The fixes are made to those sources.
The full audit costs $1,500 for one location and $400 for each additional location. If a fractional CMO engagement starts within 30 days of the audit, the $1,500 is credited toward the first month.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
Send the details in the form. Saad Afsar reads each request himself.
The first review is delivered within two business days. It's a real human analysis of your brand, not an automated PDF.
To ask for the full audit as well, tick the box in the form.