Da Andrea

Northern Italian · West Village, NYC

2.78× Instagram → site · year over year

Situation

Da Andrea is a Northern-Italian restaurant that has run its original West Village dining room for over 20 years and recently opened a Chelsea sister location. Its reputation as a go-to group-dinner spot was strong in the neighborhood but under-translated into digital discovery — the kind of trust that increasingly has to show up in AI answers, not just word of mouth.

The focus of the engagement

The focus of the engagement centred on converting that real-world reputation into measurable digital discovery — both social-to-site traffic and visibility in AI search answers.

The verified result

Instagram clicks to the website grew 2.78× year over year (4,222 → 11,720, Jan–May, Meta), with reach up 2.73× and site visits +13% (GA4) over the same window. Da Andrea now surfaces as the #1 ChatGPT recommendation for a West Village group-dinner query.

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