Situation
Paperchase is a hospitality-finance firm — outsourced accounting, payroll, and CFO advisory — serving restaurant, bar, and hotel groups across NYC and London. As a growth-stage firm operating in a specialised, credibility-driven category, its website is a primary trust surface for the operators it's trying to reach.
The focus of the engagement
The focus of the engagement centred on rebuilding the homepage and the site's organic footprint — a new homepage went live in approximately October 2025.
The verified result
Website visits grew +69% year over year (65,318 → 110,344, GA4, equal window) after the new homepage launched, with organic visits up +26% (27,942 → 35,124) — showing the gain held up in the channel that can't be bought.